Theorists
Labov
Labov
recorded data from 69 people in Martha’s Vineyard these people were from both
sexes and a range of ages. He introduced the notion of linguistic variable
which was described as “two ways of saying something” for example barber or
hairdresser. This is called a lexical variable. He also explored phonological
variables such as the pronunciation of –ing. He found out that people in more
rural areas are more likely to use central vowels.
Trudgill
Trudgill was
interested to know whether or not Labovs findings were true by exploring the
dialect of Norwich. Trudgill found out that people of lower socio economic
status are more likely to use non standard linguistic variables. He explored
this by analysing the use of –ing for example shopping/shoppin’.
Giles
Giles
evaluated the reactions to accents. The Accommodation
theory was developed by Giles and others in the 1970s. It suggests that we
adjust our speech to meet the needs of the person we are addressing. For example,
slightly changing our accent when speaking to someone that is from a different
place.
Convergence
This occurs
when we move our speech closer to another person. Convergence means to decrease
the social distance between people an example of this is, toning your voice
down to speak to a lower class of people. This accent is called downward convergence.
Divergence
This occurs
when people’s speech styles move further away from each other.
Saussure
Sign
A sign is something that can be interpreted as having a meaning, therefore able to communicate information to the one interpreting or decoding the sign. According to Saussure the sign relation is dyadic which is consisted of the signifier and the signified.
Grice
Politeness
The maxim of quantity where one tries to be informative as one possibly can and gives us as much information as we need.
The maxim of quality is where one is being truthful and does not give false information.
The maxim of relation, this is when someone is being relevant and says things that are involved in the conversation.
finally the maxim of manner, this is when one tries to be as clear as possible and as orderly as possible.
Goffman
Positive face
Is the desire to be liked, appreciated and approved
Negative face
Is to not be threatened.